Coir (Coco) Entrance Matting & Doormats

Custom Coco Mats are made from real coconut fiber — coir — for entrances where a warm, natural-material look matters as much as keeping the floor clean. The coarse fiber scrapes grit and traps dirt at the door, while the organic texture gives a threshold a premium feel that synthetic mats don't replicate. They sit among our indoor logo mats as the natural-fiber option, built specifically for recessed entrance wells.

Coir earns its place at the door through the fiber itself. The coarse natural strands scrape soil off shoes and hold it down in the pile, away from the walking surface. Most of the dirt inside a building arrives on foot traffic, per ISSA, and a dense coir face is built to catch it.

The coir is bonded to a vinyl backing and supplied as sheet and roll goods, so each mat is cut to the exact opening rather than forced to a stock size. It's a semipermanent installation for recessed wells: set into the recess with a releasable adhesive and sized so it sits flush with the surrounding floor. Give us the well dimensions and we cut it to fit; if you're specifying a new well, we can work from the opening you're planning.

Coir also carries a real sustainability story: it's a natural, renewable fiber — a byproduct of the coconut harvest — which is part of why it gets specified for green-minded and design-forward projects. A recessed coir entrance system can contribute toward LEED when it's specified as a maintained walk-off system and documented for the credits a project is pursuing. Because the exact contribution depends on the LEED version and the credits in play, send us the points you're targeting and we'll confirm how this fits.

This is an indoor mat. Coir is a natural fiber, so it belongs at interior and covered entrances — lobbies, vestibule wells, hospitality and institutional entries, and design-forward or sustainability-minded spaces. It isn't built for open exterior or wet exposure, where natural fiber breaks down; a synthetic scraper is the right call there.

It's custom-cut to your well, with bold logo and border options worked into the coir. Vacuum and clean it on a regular schedule, and replace it when the fiber thins or wears in the main path.

Frequently Asked Questions

Can we put our logo on a coco mat?

Answered by Jinna Hopson, Vice President of Marketing

Yes, within what the fiber does well. Coir takes bold, clean branding — a company name, a simple logo, a border or color block — worked into the natural mat. What it can't do is the fine detail, gradients, or photographic artwork that a printed carpet mat handles, because the fiber is coarse by nature. If your logo is bold and reads at a glance, coir gives it a distinctive, organic look; if it's intricate, we'd point you to a printed mat instead. Send us the artwork and we'll tell you honestly how it will translate.

Why choose natural coir over a synthetic entrance mat?

Answered by Jinna Hopson, Vice President of Marketing

It's about the impression and the material story. Coir reads as warm and natural in a way a synthetic mat doesn't — it suits lobbies, hospitality entries, and spaces designed around natural materials, and it pairs with a genuine sustainability message because the fiber is natural and renewable. You're trading some of the all-weather toughness of a synthetic for a premium, organic look. For an indoor entrance where first impressions and values both matter, that's often the right trade.

Does it work in a recessed entrance well, and how is it installed?

Answered by Dustin Thompson, Owner & CEO

That's what it's built for. It comes as sheet and roll goods cut to your well, and it's sized to the recess depth so it sits flush in a standard recess. It's a semipermanent installation — set in with a releasable adhesive rather than loose-laid — so it stays put as a permanent part of the entrance. Give us the well dimensions and we'll cut it to fit; if you're specifying a new well, we can work from the opening size you're planning.

Can it help with LEED certification?

Answered by Dustin Thompson, Owner & CEO

It can contribute, and it's worth setting expectations precisely. Coir is a natural, renewable material, and a recessed coir mat installed as a maintained walk-off entrance system is the kind of entryway system LEED has historically recognized — typically when it runs at least 10 feet in the main direction of travel and is cleaned on a regular schedule. The exact credit and point value depend on which LEED version your project is using, so tell us the rating system and the credits you're targeting, and we'll confirm in writing how this product fits before you spec it.

By Dustin Thompson, Owner & CEO, Mats Inc.

Coir Matting is natural coconut-coir fiber tufted onto a solid vinyl base — the original boot-scraping fiber, set on a backing that keeps what it catches off your floor. The stiff coir brushes grit and moisture off shoes at the door, while the vinyl base seals the underside so nothing leaks through to the floor below. It cuts cleanly to fit a recessed well or a vestibule.

What Coir Matting Does Before Grit Reaches the Floor

Coir has scraped boots clean for well over a century, and the reason is the fiber: stiff, dense, and naturally good at brushing grit and soaking up moisture off shoes. ISSA research shows the entrance is where most of a building's dirt arrives, so a mat that pulls it off early keeps it from grinding across the floor inside. The vinyl base does the other half of the job — it holds the dirt and water on the mat instead of letting it leak through to the floor underneath.

Why Coir on a Vinyl Base, and Why This One

The mat is natural coconut coir tufted into a heavy vinyl base, about five-eighths of an inch thick overall. The coir is the working surface: a tough natural fiber that brushes and holds dirt and moisture the way a synthetic mat cannot quite match. It is the fiber people picture at a welcoming front door, and it has been doing the job since coco mats first came to the States in the 1800s.

The vinyl base is what sets this apart from a plain woven coco mat. A woven-back mat lets water seep straight through to the floor; this one seals the underside, so the floor stays protected and dry beneath it. Because the fibers are locked into that base, the mat can be cut to any shape without unraveling — which is what makes it work in a recessed well.

Where It Belongs, and What It Is Not

Coir Matting is at its best in covered, contained spots — vestibules, lobbies, and recessed entrance wells at commercial and residential doors. It comes in six-foot-wide rolls cut to size, and for a large recess the pieces can be cut and fused so the seam barely shows. It sits in our range of moisture-control entrance matting as the natural-fiber option that traps grit and water on a sealed base.

What it is not is a fully-exposed outdoor mat or a drain-through grid. Coir is a natural fiber, so constant sun and rain wear it faster than a synthetic — it lasts far longer under cover. And the vinyl base means water does not drain through it; it holds moisture on top, so where a spot needs water to run away, an open grid mat is the right tool instead.

Three Things to Check Before You Spec It

First, check how exposed the spot is. Under a portico, in a vestibule, or recessed at a covered entrance, coir holds up well and looks the part. In an open doorway that takes direct sun and driving rain, it will wear and fade faster than a rubber or synthetic mat — so save coir for the sheltered entries and use something weatherproof where the elements hit.

Second, measure the opening, especially a recess. The matting comes in six-foot-wide rolls cut to your length, and custom shapes are workable because the fibers will not unravel at a cut edge. For a recess wider than a single piece, sections are cut and fused together so the joint is hard to spot. Send the well's dimensions and we will plan the layout.

Third, pick the color and expect a little shedding at first. It comes in natural, chocolate brown, and maroon, with printed designs available if you want a pattern. Like all coir, a new mat sheds some loose fiber for the first week or two — that is normal and settles down with a few vacuumings, not a defect.

Why Mats Inc.

We have specified entrance matting since 1964, and coir is a material we know how to place. We will match the thickness and color to the entrance, cut the roll to your recess, and fuse the seams so a large well reads as one clean mat — then point you to a weatherproof option instead if the spot is too exposed for natural fiber. Send the dimensions and we will lay it out.

Frequently Asked Questions

What is Coir Matting made of?

Answered by Dustin Thompson, Owner & CEO

It is natural coconut-coir fiber tufted onto a heavy vinyl base, about five-eighths of an inch thick overall. Coir is the stiff, dense fiber from coconut husks — the classic boot-scraping material — and here it is locked into a solid vinyl backing rather than a woven one. That sealed base is the key difference from a plain woven coco mat: water and grit stay on the mat instead of leaking through to the floor underneath.

How long does coir last, and can it go outside?

Answered by Dustin Thompson, Owner & CEO

Coir is tough and scrapes well, but it is a natural fiber, so where it lives matters. Under cover — a vestibule, a portico, a recessed entry — it holds up and keeps its look for a good while. In a fully-exposed doorway taking direct sun and rain, it wears and fades faster than a synthetic or rubber mat, so those spots are better served by a weatherproof option. One normal quirk: a new coir mat sheds loose fiber for a week or two before it settles, which a few vacuumings clear up.

Can it fit a recessed mat well?

Answered by Dustin Thompson, Owner & CEO

Yes — that is one of its strengths. The matting comes in six-foot-wide rolls and cuts cleanly to any shape without unraveling, because the fibers are anchored into the vinyl base. For a recess wider than a single piece, sections are cut and fused together so the joining line is hard to see, and the whole thing sits down in the well at the right height. Send the recess dimensions and we will plan the cut.

What colors does it come in?

Answered by Jinna Hopson, Vice President of Marketing

Three: natural, chocolate brown, and maroon. The natural tone is the warm, golden coir look most people picture at a front door, while the brown and maroon read a little richer and more finished. All three suit a traditional or hospitality entrance where you want the doorway to feel welcoming rather than industrial — coir has a warmth that synthetic mats do not quite have.

Can we get a custom size, shape, or a printed design?

Answered by Jinna Hopson, Vice President of Marketing

Yes to all three. Because it is cut from wide rolls and the cut edges hold without unraveling, custom sizes and shapes are straightforward — useful for an odd-shaped recess or a wide entrance. Printed designs are also available if you want a pattern or motif on the coir rather than a plain field. Send your dimensions and what you have in mind, and we will confirm what works.

Does it look right at a nicer entrance?

Answered by Jinna Hopson, Vice President of Marketing

It does, in the right setting. Coir reads natural and classic — the brushy texture and warm tone are exactly what people associate with a welcoming, well-kept doorway, which is why it suits hospitality, retail, and residential entries. It is less the look for a sleek modern lobby, where a finished synthetic or grid mat fits better, but for a traditional or warm entrance under cover, coir looks the part.

By Dustin Thompson, Owner & CEO, Mats Inc.

Woven Backed Cocoa Mats are the coir doormat most people picture when they hear the word: a thick, hand-woven slab of coconut fiber with braided edges and a woven base, in natural tan, with nothing printed on it. It is one of the oldest coco matting constructions still made, and it is still made because the design works at a door.

What a Coir Doormat Does Before the Floor Inside Pays for It

The job of a doormat is to take what shoes carry and keep it. Coir is good at both halves. The stiff fiber ends brush grit and dry soil off soles, and the dense weave soaks up the water that comes in with them. ISSA research puts the stakes plainly: about twelve times more dirt comes through a door during wet weather than on a dry day.

What separates this mat from a thin one is depth. A thick woven coir mat has fiber to spare, so grit works down into the mat instead of sitting on top where the next shoe carries it inside. That depth is also what lets the mat hold moisture without a wet film forming on the surface, which is where a threshold turns slick.

The way this mat fails is by staying wet. Coir that soaks and never dries goes soft and can mildew from the underside. The woven back is the answer to that: the maker's own description is that it lets water seep through the fibers rather than waterlogging the mat. Give it a spot where air reaches it and it dries between storms.

Why a Hand-Woven Coir Slab, and Why This One

This mat is woven, not tufted onto a rubber or vinyl sheet. Heavy coir yarn, spun by the maker from coconut husk, is worked into a tough woven base so the pile and the backing are one piece of fiber. There is no glue line to fail and no plastic layer to trap water against the floor.

The edges are braided rather than stitched or bound with tape. On a doormat that gets kicked, dragged, and shaken out every week, the edge is where a mat comes apart first. A braided coir edge is fiber locked onto fiber, so it wears at the same pace as the mat instead of peeling off ahead of it.

The maker rates the mat strong enough to stand up to heavy foot traffic, and notes that it lasts longer kept under a sheltered patio or porch. Both points come from the same fact: this is one hundred percent natural coir. It shrugs off scuffing and scraping. What shortens its life is constant weather, not feet.

Mats Inc. offers it in six sizes, from 18 by 30 inches for a single back door up to 48 by 72 inches for a double door or a lobby, all in natural tan. The maker also builds custom sizes to order, so an odd-width door or a long vestibule is a quote, not a compromise.

Where It Belongs, and What It Is Not

The maker places this mat at household and commercial entrances, and that is where it earns its keep: the front door of a house, the covered entry of a shop, a church or club porch, a lodge or inn where a black rubber mat would look wrong. It also suits a mudroom or a covered service door where boots come off.

Because it is plain, it fits places a printed or lettered mat cannot. A historic storefront, a garden center, a spa entrance, or a rental property that changes tenants all take a plain coconut doormat without anyone rethinking the message at the door.

What it is not: a mat for open weather. Sustained rain and sun shorten the life of any natural fiber, and the maker says so. It is also not a sealed mat. Water that drains through the woven back reaches the surface beneath, so it belongs on a porch, a stoop, or a hard floor that can take moisture, not on finished hardwood.

It is not a recessed-well mat either. A thick woven slab sits on top of the floor and announces itself. If you need matting cut to a shape or set flush into a well, a backed product designed for that is the better tool.

Three Things to Check Before You Spec It

First, cover. Look up. A roof, an awning, or a deep entry alcove over the door is the single biggest factor in how long this mat lasts. A covered entry is years of service. An open stoop in a wet climate is a season or two, and that is a fair trade only if you plan for it.

Second, the door swing. A thick coir doormat sits well above the floor. Measure the gap under an out-swinging door before you pick a size that reaches under it, and on an in-swinging door make sure the mat clears the sweep. Where the gap is tight, keep the mat outside the swing rather than under it.

Third, the width of the walk. A doormat narrower than the door invites people to step around it. Match the mat to the opening at minimum: a single door takes a mat close to its width, and a pair of doors or a lobby wants the 72-inch mat so both leaves land on coir.

Why Mats Inc.

Plain coir doormats have been on our shelf in Houston for as long as we have been in business, which since 1964 is long enough to have watched thin ones curl and cheap borders peel. This is the version we would put outside our own front door. Call us with the doorway and the exposure, and we will tell you which size to order and whether coir or a backed mat is the honest fit.

Frequently Asked Questions

How is a woven backed cocoa mat made, and what does the woven back do?

Answered by Dustin Thompson, Owner & CEO

It is hand-woven from heavy coir yarn, which is spun from the fiber of the coconut husk. The yarn is worked into a tough woven base, and the edges are braided from the same fiber, so the whole mat is one material front to back with no rubber or vinyl layer and no glue.

The woven back is what keeps the mat from turning into a sponge. Water that the pile takes in can seep down through the fibers and out, instead of sitting in the mat. That is the maker's stated purpose for it, and it is why this construction dries between rains where a sealed mat would hold water.

How long does a coir doormat last, and what wears it out?

Answered by Dustin Thompson, Owner & CEO

Under a covered entry, expect one to three years of daily use, and often more at a lightly used door. That range is our field judgment from what customers report, not a laboratory figure. The maker's own note is that the mat lasts longer kept under a sheltered patio, and that matches what we see.

Feet are not what kill it. Weather is. Constant rain keeps the fiber wet, and constant sun bleaches and stiffens it until the pile starts to shed. A mat that gets both, on an open stoop facing the weather, can be down to a season. Move it under cover and the same mat lasts years.

Where should a coco mat go, and how do I clean it?

Answered by Dustin Thompson, Owner & CEO

Put it on the outside of the door, under cover if you have it, on a porch, stoop, or hard-floor entry that can take some moisture. It works at house doors and at commercial entrances alike. Keep it off finished hardwood, since water drains through the back, and keep it clear of an in-swinging door's sweep.

Cleaning is the easy part. Shake it out, or turn it face down and beat the back so the trapped grit falls out. A vacuum with a brush head handles the rest. Let it dry fully before it goes back down, because a coir mat that is put away damp is the one that mildews.

What size coir doormat do I need for a single door, a double door, or a lobby?

Answered by Jinna Hopson, Vice President of Marketing

Match the mat to the opening, then go a little wider. A standard single door is happiest with the 36 by 48 or 36 by 60 inch mat, which covers the width and gives a full stride. The 18 by 30 and 22 by 36 sizes suit a narrow back door or a mudroom step where the mat has to fit a tight spot.

For a coir double doormat spanning a pair of doors, or for a lobby where people arrive in groups, the 48 by 72 inch mat is the one. Six feet across means both door leaves land on coir, and 48 inches deep gives two steps before the floor. If none of the six fits, custom sizes can be built to order.

Does a plain coco mat look right at a commercial entrance?

Answered by Jinna Hopson, Vice President of Marketing

It does, and often better than a printed mat. Natural tan coir with a braided edge reads as warm and settled, which is why you see it at inns, clubs, churches, historic storefronts, and garden centers. It says the building has been here a while. A black rubber or carpet mat can look like a facilities purchase; this looks like a choice.

Expect the color to change a little. New coir is golden; it mellows toward a softer tan with use and lightens in sun. If two doors sit side by side, buy both mats at once so they age together.

Is this a welcome mat, and can I get lettering, a border, or a custom size?

Answered by Jinna Hopson, Vice President of Marketing

It is a plain coir doormat in the old sense: no lettering, no logo, and no colored border. If you want a mat that says welcome, or one that carries a business name, that is a different, printed construction. This one is for the doorway where you want the fiber itself to be the statement.

Size is the part that flexes. Beyond the six stock sizes, the maker builds custom dimensions to order, so a wide farmhouse door, a long vestibule, or a run of matching mats for several entrances can be quoted. Send us the openings and we will price it.

By Jinna Hopson, Vice President of Marketing, Mats Inc.

Woven Cocoa Roll Matting is coco matting in its plainest form: coconut-husk fiber spun into coir yarn, woven in a herringbone pattern, and supplied on long rolls. Nothing is glued to it and nothing is printed on it. That plainness is the point. One roll cuts into a hallway runner, a stair run, a plain doormat, a spill blanket under a leaking machine, or a walking path across turf.

What Woven Coco Matting Does Before Grit and Spills Reach the Floor

Coir does two jobs at once. The stiff fiber ends brush grit and dry soil off shoe soles, and the open weave holds what falls until it is shaken or vacuumed out. The same fiber also drinks liquid. The maker publishes that this matting absorbs up to two times its own weight in liquid, which is why the same roll sells as spill control in shops and warehouses.

The stakes change with where it lies. In a hallway, the risk is tracked grit grinding into the finish floor and a wet threshold that turns slick. Under a press or a drum rack, the risk is oil spreading into the aisle. In both places, the mat that fails is the one left saturated. Coir that never dries out goes soft, smells, and can grow mildew. Plan for it to dry.

Because coir is a natural fiber, it also fails differently from rubber or vinyl. It does not crack or curl in the cold. It weathers. Sustained sun and rain shorten its life, and fiber that sits wet for weeks breaks down from the inside. That is not a defect. It is the reason coir rolls sell as biodegradable ground cover, and it tells you where a roll should and should not go.

Why a Herringbone Coir Weave, and Why This Roll

The fiber comes from the husk of the coconut. It is spun into yarn and then woven, not tufted onto a backing. That matters in two ways. There is no rubber or vinyl layer to peel away, and there is nothing under the fiber to trap water against your floor. What you see on top is the whole product, front to back.

The herringbone pattern is a working choice, not a decorative one. The angled weave locks the yarns against each other, so the roll lies flat and resists pulling apart along its length. The long edges of each roll are woven tight for the same reason: to keep the selvedge from unraveling as the roll is unrolled, walked on, and rolled back up.

It is one hundred percent natural fiber with no synthetic binder, and the maker rates it as biodegradable and suitable for ordinary landfill disposal. That is a real advantage on a spill mat. A soaked coir blanket can be picked up and disposed of whole rather than wrung out. The fiber itself is ordinary waste; whatever it has absorbed still follows your local rules for that liquid.

Mats Inc. offers this roll in three widths, 27, 36, and 72 inches, each 150 feet long, in natural tan. Twenty-seven inches suits a single-file corridor or a stair run. Thirty-six covers a standard hallway with margin on both sides. The 72-inch roll is the one for a wide double-door landing, a shop aisle, or cutting several plain doormats across the width.

Where It Belongs, and What It Is Not

Indoors, the roll works as a hallway or staircase runner where you want a natural look and a surface that scrapes shoes along the whole walk, not just at the door. It also cuts down into plain coir doormats, single or double width, for back doors, service entries, and mudrooms where a printed mat would look out of place.

In shops and warehouses, the maker's own literature places it under machinery that drips oil, along pathways inside the warehouse, and in workshops that spill grease and other liquids. Roll a length out, let it catch what falls, and swap the section when it is full. It is a soak-up blanket, not a permanent floor.

Outdoors, coco floor matting serves as ground cover and turf protection: over grass along a temporary walkway, at a cemetery or an event, or as an erosion blanket on a bare slope. Lay the roll, let people walk on it, then lift it when the job is done or let it break down in place.

What it is not: a sealed entrance mat. It has no backing, so water that passes through the weave reaches the floor beneath. It is not a cushioned standing surface, and it is not meant to sit in standing water. Where the floor under it must stay dry, or where the mat will never fully dry out, a backed or synthetic mat is the better call.

Three Things to Check Before You Spec It

First, exposure. Ask how wet the spot gets and how fast it dries. A covered hallway or a shop aisle means a long service life. An open, shaded stoop that stays damp for days means a short one. Coir tolerates getting wet. It does not tolerate staying wet.

Second, size to the path, not the doorway. A runner that stops short only moves the grit line a few feet down the hall. ISSA guidance holds that shoes need six to eight footsteps on matting to shed what they carry, which works out to a run of roughly fifteen feet. Measure the route people actually walk, then pick the width that covers it without a seam.

Third, what happens at the cut. The long edges of the roll are woven tight, but any end you cut is not bound. On a runner, that end sits against a wall or a stair nose and stays put. On a doormat cut from the width, the raw edge sheds a few fibers at first and should be trimmed square. If you need a fully bound edge on all four sides, this is not that product.

Why Mats Inc.

We have specified natural-fiber matting for Houston buildings since 1964, long enough to know that coir belongs where it can dry and not where it cannot. When you call about this roll, you get that judgment before the order, not a spec line and a cart button. Tell us the corridor, the shop bay, or the slope, and we will tell you which width to cut and whether coir is the right fiber for it at all.

Frequently Asked Questions

What is Woven Cocoa Roll Matting made of, and how is it built?

Answered by Dustin Thompson, Owner & CEO

It is coir, the fiber from the husk of a coconut, spun into yarn and woven in a herringbone pattern. There is no rubber or vinyl backing; the woven fiber is the whole mat. The long edges of the roll are woven tight so they do not unravel. Each roll is 150 feet long and comes in 27, 36, or 72 inch widths. It is one hundred percent natural fiber and biodegradable.

How long does coir roll matting last, and what wears it out early?

Answered by Dustin Thompson, Owner & CEO

Indoors, in a corridor or on stairs, expect one to three years of service depending on traffic. That range is our field judgment from what customers report, not a laboratory figure. Under a machine as a spill blanket, life is measured by how fast it fills, and a soaked section should be replaced rather than reused.

What ends it early is staying wet. Coir that gets rained on and left in shade, or sits over a floor that never dries, can soften and mildew. Direct sun bleaches and stiffens the fiber over time. Sweep it, shake it out, and give it air, and it will hold up.

Can I use coco matting outdoors on grass or bare ground?

Answered by Dustin Thompson, Owner & CEO

Yes. The maker lists ground cover and turf protection as intended uses. Roll it out over grass along a temporary walkway, at an event, or across a cemetery path so foot traffic does not wear the turf to mud. It also works as an erosion blanket on a bare slope.

Because it is biodegradable, you can lift it when the event is over or leave it to break down in place. Do not expect the years of life you would get indoors. Outdoor use is seasonal by nature, and that is a fair trade for a fiber you never have to haul off.

What width do I need for a hallway runner or a double door?

Answered by Jinna Hopson, Vice President of Marketing

For a single-door entry or a narrow corridor, 27 inches covers the walk. Most hallways and stair runs look better at 36 inches, which leaves a margin on both sides so people stay on the mat. For a coir double doormat, the wide mat that spans a pair of doors, the 72 inch roll gives you a mat six feet across from a single cut, with no seam down the middle.

Measure the full run first. The roll is long, so length is rarely the limit; width is the decision that shows.

What does woven coco matting look like, and does the color change?

Answered by Jinna Hopson, Vice President of Marketing

It arrives natural tan, the honey-to-golden color of raw coir, with a visible chevron in the weave. It reads as warm and organic, which is why it suits lodges, historic buildings, garden centers, and any hallway where a black rubber runner would look wrong. Like any natural fiber, it lightens in sun and darkens a little where it stays damp, so a run that is half indoors and half out will not stay one shade.

Can I cut plain doormats from this roll, or have it printed with a logo or lettering?

Answered by Jinna Hopson, Vice President of Marketing

You can cut plain doormats from it, and the 72 inch width makes that efficient. Cut edges arrive unbound, so trim them square and expect a little shedding at first. The roll itself cannot be printed. It is plain coco matting with no lettering, no logo, and no border, and it is not offered with a welcome message.

If you need a lettered or logo coir mat, that is a separate, backed product. This roll is for the plain look and for spaces where you want the fiber to speak for itself.

By Dustin Thompson, Owner & CEO, Mats Inc.