Waterhog Inlay Logo Mats put your logo into the proven Waterhog bi-level mat rather than on top of it. The inlay is the difference: the area that will carry the logo is cut out of the mat and the colors are hand-laid into the cut-out like a jigsaw, so the logo becomes part of the surface and wears with it. It's the most precise of our Waterhog branding options, which is why it leads our indoor logo mats for a sharp, lasting brand at the door.

Under the logo, it's a full Waterhog. The bi-level surface scrapes dirt and moisture off shoes and traps them below shoe level so they don't track inside, and the raised water-dam border holds moisture on the mat — up to about 1.5 gallons per square yard — keeping it off your floors. Most of the dirt inside a building arrives on foot traffic, per ISSA, and that bi-level scrape-and-trap design is built to handle the load.

It's made to keep its look. Reinforced rubber nubs hold the pile up so it resists crushing under traffic, and the solution-dyed fabric resists fading, so both the mat and the inlaid logo stay sharp longer. It runs on a 68-mil SBR rubber backing in smooth or universal-cleated, with beveled edges for a safe floor-to-mat transition, and it's certified high-traction by the NFSI. The rubber backing also carries 20% post-consumer recycled content from car tires.

It's built for branding at commercial entrances — hotels, retail, restaurants, offices, schools and universities, and commercial buildings — and it's rated for indoor and outdoor use. There are 19 colors to work from, with a choice of a classic rubber border or a fashion fabric border, and it's made to order in sizes up to 6' x 20'. Because the nubs and solution-dyeing slow both crushing and fading, it holds appearance for years; replace it when the inlaid logo finally dulls or the surface packs down in the main traffic path.

Frequently Asked Questions

How is the logo made, and will it wear off?

Answered by Jinna Hopson, Vice President of Marketing

It's an inlay, not a print. The logo area is cut out of the mat and the colored sections are hand-laid into the cut-out like a jigsaw, so the logo is built into the surface rather than coated on top — there's no print layer to scuff away. The fabric is solution-dyed, which means color runs through the fiber and resists fading. Between the inlay construction and the solution-dyeing, the logo holds up about as well as the mat itself does, which is the point of choosing this one for branding.

What colors and border options are available?

Answered by Jinna Hopson, Vice President of Marketing

There are 19 colors to build the logo and field from, plus a choice of border: a classic rubber border for a clean, utilitarian edge, or a fashion fabric border when you want the surround to feel more finished. Because the inlay is hand-laid in distinct color sections, it suits bold, well-defined logos and lettering — text at least 3 inches tall, lines at least 3/8 inch — rather than fine gradients or tiny detail. Send us your artwork and brand colors and we'll lay out how it translates into the inlay and confirm the color match before production.

How well does it handle dirt and water?

Answered by Dustin Thompson, Owner & CEO

This is where the Waterhog construction earns its name. The bi-level surface scrapes dirt and moisture off shoes and drops it below shoe level, so it's held in the mat instead of tracking across your floors, and the raised water-dam border keeps moisture on the mat — up to roughly 1.5 gallons of water per square yard. That makes it a strong performer at a busy or wet entrance, not just a branded mat. Lifting it periodically so the floor underneath dries keeps it working at its best.

Can it go outside, and is it slip-safe?

Answered by Dustin Thompson, Owner & CEO

Yes on both. It's rated for indoor and outdoor commercial entrances, and the solution-dyed fabric resists fading outdoors. On safety, it has beveled edges that give a safe transition from floor to mat instead of a trip lip, and it's certified high-traction by the NFSI, so it holds grip as people come through. The 68-mil SBR rubber backing — smooth or universal-cleated — keeps it planted; choose cleated for hard floors where you want extra grip underneath.

By Jinna Hopson, Vice President of Marketing, Mats Inc.

Waterhog Carpet Tiles are designed to provide scalable flooring solutions for large areas.

• Bi-level surface effectively scrapes dirt and moisture from shoes, trapping it beneath shoe level to prevent tracking.
• Extremely durable, with reinforced rubber nubs prevent pile from crushing and extend the performance life of the tiles.
• Solution-dyed PET fabric is resistant to staining, dries quickly, and will not fade or rot.
• Certified high-traction by the National Floor Safety Institute (NFSI)
• Available in 7 colors with choice of 3 patterns: diamond, diagonal, or geometric.
• Ideal for surface or recessed installations; feature a 100-mil (1/4") SBR cleated rubber backing.
• Worn or damaged tiles can be easily replaced and can be installed both inside or outside.

WaterHog Diamond Mat

The WaterHog Diamond Mat is designed to provide superior dirt and moisture control in high-traffic areas. With its distinctive diamond pattern, this mat effectively traps dirt and water, ensuring clean and safe entranceways for both commercial and residential spaces. Made from durable materials, it combines functionality with long-lasting performance.

Key Features of WaterHog Diamond Mat

• Superior Dirt & Moisture Control: The diamond pattern scrapes dirt and absorbs moisture, keeping indoor spaces cleaner and reducing maintenance.
• Durable Construction: Made from polypropylene fabric, this mat is designed to withstand heavy foot traffic and outdoor conditions without fading or breaking down.
• Slip-Resistant Backing: The rubber backing ensures the mat stays securely in place, preventing slips and trips.
• Eco-Friendly Design: The WaterHog Diamond Mat is made from 20% recycled content, offering an environmentally conscious solution for floor protection.
• Low Maintenance: Easy to clean—just vacuum, hose off, or steam clean to maintain its appearance and performance.
• Versatile Applications: Perfect for entryways, lobbies, and other high-traffic areas in both commercial and residential settings. Available in 12 colors with a choice of border styles and backing option.

Perfect for High-Traffic Areas

The WaterHog Diamond Mat is an ideal solution for maintaining clean, safe, and attractive entrances. With its effective dirt-trapping design, durability, and slip-resistant features, this mat is perfect for any environment where cleanliness and safety are top priorities.

Waterhog Eco Premier Mats put a heavy-duty bi-level Waterhog surface at the door, with a diamond-pattern face that scrapes grit and pulls water off shoes from any direction. The raised pattern traps dirt and moisture below the walking surface so it isn't tracked deeper inside, and a rubber-reinforced face keeps the mat doing that for years instead of crushing flat under traffic.

What a Waterhog Eco Premier Mat Stops Before It Reaches Your Floor

Most of the dirt and water in a building comes in on shoes. ISSA field data shows a building takes on up to 12 times more dirt during wet weather, and it takes six to eight steps to walk a sole dry. A mat at the entrance is what decides whether that grit and moisture get caught — or get ground into the floor past the door.

The Waterhog surface is bi-level: raised ridges scrape grit and water off shoes, and recessed channels hold both below the walking surface so they aren't picked back up. A raised water-dam border rings the mat and keeps what it collects — up to 1.5 gallons of water per square yard — on the mat instead of spreading toward your floor.

Why the Diamond Waterhog Surface, and Why This One

The face is solution-dyed PET fiber, 24 ounces per square yard, made from at least 90% recycled content reclaimed from plastic bottles. The diamond pattern gives it multi-directional bite — it scrapes just as well whether foot or cart traffic crosses it straight on or at an angle, which is how traffic actually moves through a wide doorway.

What keeps it working is the rubber reinforcement molded through the raised pattern. It stops the pile from crushing flat under steady traffic, and a crushed mat is the usual reason an entrance mat gets pulled early — once it lies down it stops scraping and starts looking worn. The solution-dyed fiber also resists staining and won't fade or rot, so it keeps its color and grip.

Underneath is a 78-mil SBR rubber backing with 20% recycled tire content, in a universal cleated version for carpet or a smooth version for hard floors. Beveled edges ease the step on and off. You choose a classic rubber border for a tougher, more utilitarian edge, or a fashion fabric border that color-matches the mat for a cleaner, more finished look.

Where It Belongs (and Where It Doesn't)

This is a workhorse entrance mat for indoor and outdoor commercial entries — hotel and office lobbies, retail and restaurant doors, healthcare entrances, schools, and similar high-traffic thresholds. The PET face is rated for indoor or outdoor use and isn't bothered by salt or ice melt, so it holds up at a real front door through the seasons. It's also certified high-traction by the National Floor Safety Institute.

Where it's less suited is the heaviest coarse-debris duty — a loading dock caked in mud and gravel, or a job-site door. It scrapes and holds a lot, but for that kind of punishment you'd put a coarse outdoor scraper first and let the Waterhog finish the job a step inside. As the main entrance mat for ordinary commercial traffic, though, it's built to be the one that does the work.

Three Things to Check Before You Spec It

Three things decide whether this is the right Waterhog for your door.

First, the floor under it. A universal cleated backing grips carpet and stops the mat creeping; a smooth backing is the one for tile, stone, polished concrete, or other hard floors, where cleats can rock. Match the backing to the surface or the mat will shift as people walk it.

Second, the size of the run. It comes in standard sizes from 2'×3' up to 6'×20', plus longer custom lengths. Size it to cover the six-to-eight steps it takes to dry a sole, not just the door opening — an undersized mat lets damp shoes finish the job on your floor and takes all the wear in one strip.

Third, the border. A classic rubber border is the more rugged, lower-maintenance edge for heavy or outdoor use; a fashion fabric border color-matches the mat for a more polished look indoors. Pick by how exposed the spot is and how much the appearance matters at that threshold.

Why Mats Inc.

Mats Inc. has specified commercial entrance matting since 1964, so when you're choosing a Waterhog for a specific door, you're working with people who match the surface, backing, and border to your floor and your traffic rather than reading a box. We help you size the run, pick the backing for your floor, and choose the border for the look you want — and we'll tell you when a coarser scraper belongs in front of it. For the rest of the indoor range, see our all indoor entrance mats.

Frequently Asked Questions

How does the bi-level diamond surface work?

Answered by Dustin Thompson, Owner & CEO

It works on two levels. The raised diamond ridges scrape grit and water off the bottom of shoes, and the recessed channels between them hold what's scraped below the walking surface, so it isn't picked up again and tracked deeper inside. The diamond layout also means it scrapes from any direction — useful at a wide door where people cross at all angles. A raised water-dam border rings the mat and holds the moisture it collects, up to 1.5 gallons per square yard, keeping it on the mat instead of on your floor.

How long does it hold up, and what wears it out?

Answered by Dustin Thompson, Owner & CEO

In ordinary commercial traffic, expect years of service. The reason it lasts is the rubber reinforcement molded through the raised pattern — it keeps the pile from crushing flat. A crushed pile is what usually ends a mat's life: once it lies down it stops scraping and starts looking worn.

The 24-ounce solution-dyed PET face resists staining and won't fade or rot, so it holds its look indoors or out. What shortens its life early is the wrong backing for the floor, or sizing it too small so a narrow strip takes all the traffic.

Can I use it outside, and how do I clean it?

Answered by Dustin Thompson, Owner & CEO

Yes — the PET face is rated for indoor or outdoor use and isn't affected by salt or ice melt, so it works at a real exterior door through the seasons, or just inside one. The main limit is the heaviest coarse debris: against mud and gravel, put a rugged scraper first and let this mat finish the job. Cleaning is simple — vacuum regularly, and hose or extract it when it's heavily soiled, then hang it to dry before putting it back down.

What sizes can I get?

Answered by Jinna Hopson, Vice President of Marketing

Standard sizes run from 2'×3' up to 6'×20', and longer custom lengths are available for a wide entry or a long walkway.

Size it to the traffic, not just the door. Aim to cover the six-to-eight steps it takes to dry a sole, so the mat protects the floor across the whole approach rather than getting walked past in a stride or two. For a busy entrance, lean toward the larger end.

What does it look like, and what colors are there?

Answered by Jinna Hopson, Vice President of Marketing

The diamond pattern gives it a more refined, finished look than a plain ribbed or waffle mat — it reads as upscale enough for a lobby while still being a serious working mat. There are 11 colors to match a building palette, and darker or neutral tones hide tracked-in dirt better between cleanings. Because the reinforced surface doesn't crush into shiny lanes, it keeps an even appearance across the whole mat instead of showing where everyone walks.

What's the difference between the classic and fashion border?

Answered by Jinna Hopson, Vice President of Marketing

The border changes both the look and the durability. A classic rubber border is the tougher, lower-maintenance edge — a good match for heavy traffic or outdoor exposure, where it takes abuse without showing it. A fashion fabric border color-matches the mat for a cleaner, more seamless look that suits a polished indoor entrance. Neither changes how the mat cleans shoes; it's about how rugged versus how finished you want the edge to look at that particular door.

By Dustin Thompson, Owner & CEO, Mats Inc.