Waterhog Inlay Logo Mats put your logo into the proven Waterhog bi-level mat rather than on top of it. The inlay is the difference: the area that will carry the logo is cut out of the mat and the colors are hand-laid into the cut-out like a jigsaw, so the logo becomes part of the surface and wears with it. It's the most precise of our Waterhog branding options, which is why it leads our indoor logo mats for a sharp, lasting brand at the door.

Under the logo, it's a full Waterhog. The bi-level surface scrapes dirt and moisture off shoes and traps them below shoe level so they don't track inside, and the raised water-dam border holds moisture on the mat — up to about 1.5 gallons per square yard — keeping it off your floors. Most of the dirt inside a building arrives on foot traffic, per ISSA, and that bi-level scrape-and-trap design is built to handle the load.

It's made to keep its look. Reinforced rubber nubs hold the pile up so it resists crushing under traffic, and the solution-dyed fabric resists fading, so both the mat and the inlaid logo stay sharp longer. It runs on a 68-mil SBR rubber backing in smooth or universal-cleated, with beveled edges for a safe floor-to-mat transition, and it's certified high-traction by the NFSI. The rubber backing also carries 20% post-consumer recycled content from car tires.

It's built for branding at commercial entrances — hotels, retail, restaurants, offices, schools and universities, and commercial buildings — and it's rated for indoor and outdoor use. There are 19 colors to work from, with a choice of a classic rubber border or a fashion fabric border, and it's made to your custom size. Because the nubs and solution-dyeing slow both crushing and fading, it holds appearance for years; replace it when the inlaid logo finally dulls or the surface packs down in the main traffic path.

Frequently Asked Questions

How is the logo made, and will it wear off?

Answered by Jinna Hopson, Vice President of Marketing

It's an inlay, not a print. The logo area is cut out of the mat and the colored sections are hand-laid into the cut-out like a jigsaw, so the logo is built into the surface rather than coated on top — there's no print layer to scuff away. The fabric is solution-dyed, which means color runs through the fiber and resists fading. Between the inlay construction and the solution-dyeing, the logo holds up about as well as the mat itself does, which is the point of choosing this one for branding.

What colors and border options are available?

Answered by Jinna Hopson, Vice President of Marketing

There are 19 colors to build the logo and field from, plus a choice of border: a classic rubber border for a clean, utilitarian edge, or a fashion fabric border when you want the surround to feel more finished. Because the inlay is hand-laid in distinct color sections, it suits bold, well-defined logos and lettering rather than fine gradients. Send us your artwork and brand colors and we'll lay out how it translates into the inlay and confirm the color match before production.

How well does it handle dirt and water?

Answered by Dustin Thompson, Owner & CEO

This is where the Waterhog construction earns its name. The bi-level surface scrapes dirt and moisture off shoes and drops it below shoe level, so it's held in the mat instead of tracking across your floors, and the raised water-dam border keeps moisture on the mat — up to roughly 1.5 gallons of water per square yard. That makes it a strong performer at a busy or wet entrance, not just a branded mat. Lifting it periodically so the floor underneath dries keeps it working at its best.

Can it go outside, and is it slip-safe?

Answered by Dustin Thompson, Owner & CEO

Yes on both. It's rated for indoor and outdoor commercial entrances, and the solution-dyed fabric resists fading outdoors. On safety, it has beveled edges that give a safe transition from floor to mat instead of a trip lip, and it's certified high-traction by the NFSI, so it holds grip as people come through. The 68-mil SBR rubber backing — smooth or universal-cleated — keeps it planted; choose cleated for hard floors where you want extra grip underneath.

By Jinna Hopson, Vice President of Marketing, Mats Inc.

Waterhog Carpet Tiles are designed to provide scalable flooring solutions for large areas.

• Bi-level surface effectively scrapes dirt and moisture from shoes, trapping it beneath shoe level to prevent tracking.
• Extremely durable, with reinforced rubber nubs prevent pile from crushing and extend the performance life of the tiles.
• Solution-dyed PET fabric is resistant to staining, dries quickly, and will not fade or rot.
• Certified high-traction by the National Floor Safety Institute (NFSI)
• Available in 7 colors with choice of 3 patterns: diamond, diagonal, or geometric.
• Ideal for surface or recessed installations; feature a 100-mil (1/4") SBR cleated rubber backing.
• Worn or damaged tiles can be easily replaced and can be installed both inside or outside.

WaterHog Diamond Mat

The WaterHog Diamond Mat is designed to provide superior dirt and moisture control in high-traffic areas. With its distinctive diamond pattern, this mat effectively traps dirt and water, ensuring clean and safe entranceways for both commercial and residential spaces. Made from durable materials, it combines functionality with long-lasting performance.

Key Features of WaterHog Diamond Mat

• Superior Dirt & Moisture Control: The diamond pattern scrapes dirt and absorbs moisture, keeping indoor spaces cleaner and reducing maintenance.
• Durable Construction: Made from polypropylene fabric, this mat is designed to withstand heavy foot traffic and outdoor conditions without fading or breaking down.
• Slip-Resistant Backing: The rubber backing ensures the mat stays securely in place, preventing slips and trips.
• Eco-Friendly Design: The WaterHog Diamond Mat is made from 20% recycled content, offering an environmentally conscious solution for floor protection.
• Low Maintenance: Easy to clean—just vacuum, hose off, or steam clean to maintain its appearance and performance.
• Versatile Applications: Perfect for entryways, lobbies, and other high-traffic areas in both commercial and residential settings. Available in 12 colors with a choice of border styles and backing option.

Perfect for High-Traffic Areas

The WaterHog Diamond Mat is an ideal solution for maintaining clean, safe, and attractive entrances. With its effective dirt-trapping design, durability, and slip-resistant features, this mat is perfect for any environment where cleanliness and safety are top priorities.

Waterhog Eco Premier Mat

The Waterhog Eco Premier Mat is designed for superior performance in high-traffic areas. Made from eco-friendly materials, this mat offers exceptional durability, slip resistance, and water retention to keep your floors clean and safe.

Key Features of the Waterhog Eco Premier Mat

• Eco-Friendly Construction: Made with 100% post-consumer recycled materials, this mat supports sustainability without sacrificing quality.
• Superior Water Retention: The unique diamond design traps dirt and water, preventing moisture from spreading to surrounding floors.
• Slip-Resistant Surface: The mat’s slip-resistant backing ensures it stays in place, even in high-traffic areas, providing safety for customers and employees.
• Durable and Long-Lasting: Built to withstand heavy use, the Waterhog Eco Premier Mat maintains its appearance and performance over time.
• Easy to Clean: Simply vacuum or hose down the mat to remove dirt and debris, making maintenance hassle-free.

Perfect for High-Traffic Areas

The Waterhog Eco Premier Mat is ideal for entryways, lobbies, and commercial spaces that experience heavy foot traffic. Its durability, eco-friendly design, and excellent water retention make it a top choice for businesses focused on both performance and sustainability.