Custom Logo Mats
Custom logo mats from Mats Inc. give multi-location businesses, facility managers, and brand teams a way to put their logo at every entrance with the construction quality to hold up under commercial foot traffic. Selection comes down to where the mat sits — outdoor scraper at the exterior door, indoor wiper in the lobby, or a transitional mat for vestibules — and our team helps match the right construction to your specific entry conditions before the proof process begins. This category covers the four use-case sub-categories built around that decision.
Solving the Entrance Problem: More Than Just a Logo
Since 1964, Mats Inc. has viewed a logo mat as a functional tool first and a branding piece second. Most entrances fail because they use the wrong surface for the specific debris they face. According to ISSA field research, 24 pounds of dirt can be tracked into a building by just 1,000 people over a 20-day period. Our goal is to capture 85% of that soil in the first 15 feet, preventing it from ever reaching your interior floors.
Choosing by Environment: Where is Your Problem?
The right mat is defined by the zone it occupies. Our team helps match the right construction to your specific entry conditions — we don't just sell mats from a catalog, we work the placement and traffic question first.
The Exterior Scraper: Stopping the Heavy Stuff
Outdoor Logo Mats are your first line of defense. Their job is aggressive scraping — removing mud, grit, and snow before it crosses the threshold. These are engineered for all-weather durability and chemical resistance, ensuring the brand remains sharp even in high-exposure exterior environments.
The Interior Wiper: Moisture and Brand Clarity
Indoor Logo Mats sit just inside the door to finish the job. While the outdoor mat scrapes, the indoor mat wipes away fine moisture and dust. Because these sit in controlled lighting, they offer the highest level of brand clarity. Our interior collection features dense, soil-concealing surfaces and high-traction backings that stay presentable in busy lobbies and reception areas.
The Transitional Solution: All-Weather Versatility
Indoor/Outdoor Logo Mats are designed for facilities that don't have the space for a multi-mat system. These versatile options provide both scraping and wiping actions in a single footprint, making them ideal for storefronts, covered walkways, and all-weather vestibules.
Browse the Full Catalog
All Logo Mats is the unified browse — the right starting point if the use case isn't decided yet, or for buyers comparing constructions across a multi-location program.
Why Single Mats Often Underperform
The single biggest reason for floor damage isn't the quality of the mat, but the geometry of the entrance. Physics doesn't allow one surface to scrape mud and wipe fine moisture perfectly at the same time. This is why we recommend a two-part sequence: an outdoor scraper followed by an indoor wiper. This system approach keeps the indoor logo mat cleaner for longer and ensures your interior floors remain protected.
Our Design Proof Process: Accuracy Over Automation
A logo on a mat is a manufacturing challenge, not just a graphic design task. Every brand mark must be translated into the specific texture and weave of the mat to ensure longevity.
Our design team personally reviews every logo submitted. We don't use automated upload-and-print tools — we look at the construction limits, the color reproduction method for the specific product, and how the artwork will hold up to commercial foot traffic. Every order includes a free professional design proof, allowing you to see exactly how your brand will translate into a physical floor solution before production begins.
Why Trust Mats Inc.?
As a family-run business established in 1964, we help you spec entrance systems for long-term performance, not just supply mats off a catalog. Two product lines in this category — Berber Logo Mats and Premium Carpet Logo Mats — are made in the USA with recycled materials, which matters for institutional buyers, government facilities, and brands with sustainability requirements built into procurement standards. Free shipping on every order and price match guarantee are standing policies. For broader entrance matting without logos, see our Entrance Mats category.
Frequently Asked Questions
Can I put my logo mat outside or does it have to be indoors?
Answered by Jinna Hopson, VP of Marketing
Both — but the construction has to match the placement. For exterior thresholds, the right call is Super Scrape nitrile rubber, which handles UV, freeze/thaw, and the heavy debris that walks up to an outdoor door without losing the logo color. For interior placements, Berber or Premium Carpet are the constructions that hold the brand impression long-term. The most common mistake is choosing a logo mat by how it looks in the showroom and then placing it in an exposure profile it wasn't built for. Pick the placement first, then the construction, then the artwork.
How many colors can I use in a custom logo mat?
Answered by Jinna Hopson, VP of Marketing
The color count depends on the construction. Waterhog Inlay supports up to 5 colors per mat from a standard 18-color palette. Super Scrape supports 150 standard colors with PMS color matching available (upcharge applies for PMS). Berber and Premium Carpet support detailed logo reproduction with broader color fidelity, including gradients and fine artwork that simpler constructions can't render cleanly. For a brand that already has a defined color system, send the artwork and the brand color reference and we'll work back to the construction that best supports the reproduction.
What's the difference between this page and the main Custom Logo Mats catalog?
Answered by Jinna Hopson, VP of Marketing
This page is the entrance-buyer's path to logo matting — constructions specifically organized around where the mat sits in the entrance plan (outdoor threshold, indoor lobby, transition zone). The main Custom Logo Mats cluster covers the full logo mat catalog including non-entrance applications (counters, conference rooms, brand-experience floors, promotional placements). If you arrived here from the Entrance Mats hub, this page is organized for the decision you're making. If you're outfitting a broader brand-floor program, the main cluster covers more options.
How long should a custom logo entrance mat last?
Answered by Jinna Hopson, VP of Marketing
A construction-matched logo entrance mat runs 3 to 5 years in moderate-traffic placements and 1 to 3 years in heavy-traffic placements like retail storefronts and high-volume office lobbies. The variables that end the lifespan first are usually wrong-construction (Berber used outdoors, Super Scrape used in polished interiors), undersizing (mat catches too few footsteps and saturates), and skipped maintenance — logo mats need to be lifted regularly to clean and dry beneath, otherwise moisture trapped under the mat breaks down the backing and fades the logo color from underneath.
Are any of the logo mat constructions Made in USA?
Answered by Jinna Hopson, VP of Marketing
Yes — Berber Logo Mats and Premium Carpet Logo Mats are both Made in USA and built with recycled content, which makes them the right call for buyers with Buy American Act procurement requirements, GSA contract considerations, or sustainability-spec construction programs. For exterior placements where the construction is nitrile rubber (Super Scrape), country-of-origin and recycled-content specs vary by product line — confirm with our team for specific procurement requirements before placing the order.
Where do I start if I'm rolling out branded matting across multiple locations?
Answered by Jinna Hopson, VP of Marketing
Start by grouping your locations by entrance type — exterior-only entries, vestibule entries, fully-interior entries — and assign a construction to each group rather than mixing constructions site by site. Spec consistency across the program is what keeps the brand impression consistent at every door. Send us your brand artwork, color references, and a list of locations with entrance types, and we can map the right construction family to each placement profile.
By Jinna Hopson, VP of Marketing, Mats Inc.